Service Marketing and Technology

Service marketing refers to the application of a different set of tactics or strategies to anticipate the consumer's need for an intangible product. And thus, meet their requirements accordingly, to create maximum value for them from their purchase.

Artificial Intelligence and Service Robotics

By Lauren Ludwig 04/13/2020 There is a huge growth in the utilization of artificial intelligence and robots to assist companies and consumers in all types of industries. Healthcare and retailers are all using AI in order to facilitate daily operations,… Continue Reading →

Virtual Viewing: How Broadcast Sports Need to Adapt

By Morgan Farrell 03/30/2020 The Wall Street Journal article, “Traditional Sports look to Gamers to Reshape Viewers’ Experience” (2020) details the ways in which virtual reality (VR), augmented reality (AR), and other advancements in technology are reshaping the viewership experience… Continue Reading →

The Importance of Adaptability in The Sharing Economy During A Worldwide Pandemic.

By Angela Ding 03/27/2020 When you type into Google the phrase “sharing economy”, that is the definition that pops up through the Oxford Dictionary. The concept of a shared economy has shocked various industries and forced many existing companies to… Continue Reading →

How is Artificial Intelligence Making TikTok Tick?

By Nicole Sparacio 03/28/2020 TikTok is the new social media app that is taking the world by storm. With over 1 billion users and millions of videos uploaded daily, TikTok’s popularity has continued to spike in the past year. A… Continue Reading →

Using User Generated Content to Restore Brand Trust?

By Daniel Brooks 03/28/2020 Brands are constantly struggling with the desire to sell their products yet do so in a way that is authentic to consumers.  This balance can be delicate, as consumers do their research and are sensitive when… Continue Reading →

The Benefits And Potential Harms of AI And Service Robotics

By Kayla Rabin 03/28/2020 Artificial intelligence and service robotics are becoming increasingly more embedded into our society. In class, we talked about a restaurant called “Spyce”, located in Boston and established by MIT students, which has a fully automated robotic… Continue Reading →

Artificial Intelligence And Service Robots – Should We Be Scared?

By Lucy McGinty 03/27/2020 While artificial intelligence was first introduced in 1956, it has gained a lot of attention and focus in the last several years. As many computer scientists and corporations have demonstrated interest in utilizing service robots, many… Continue Reading →

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