Service Marketing and Technology

Service marketing refers to the application of a different set of tactics or strategies to anticipate the consumer's need for an intangible product. And thus, meet their requirements accordingly, to create maximum value for them from their purchase.

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Social Media

How is Artificial Intelligence Making TikTok Tick?

By Nicole Sparacio 03/28/2020 TikTok is the new social media app that is taking the world by storm. With over 1 billion users and millions of videos uploaded daily, TikTok’s popularity has continued to spike in the past year. A… Continue Reading →

Using User Generated Content to Restore Brand Trust?

By Daniel Brooks 03/28/2020 Brands are constantly struggling with the desire to sell their products yet do so in a way that is authentic to consumers.  This balance can be delicate, as consumers do their research and are sensitive when… Continue Reading →

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