Service marketing refers to the application of a different set of tactics or strategies to anticipate the consumer's need for an intangible product. And thus, meet their requirements accordingly, to create maximum value for them from their purchase.

Category Social Media

How is Artificial Intelligence Making TikTok Tick?

By Nicole Sparacio 03/28/2020 TikTok is the new social media app that is taking the world by storm. With over 1 billion users and millions of videos uploaded daily, TikTok’s popularity has continued to spike in the past year. A… Continue Reading →

Using User Generated Content to Restore Brand Trust?

By Daniel Brooks 03/28/2020 Brands are constantly struggling with the desire to sell their products yet do so in a way that is authentic to consumers.  This balance can be delicate, as consumers do their research and are sensitive when… Continue Reading →

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