Service Marketing and Technology

Service marketing refers to the application of a different set of tactics or strategies to anticipate the consumer's need for an intangible product. And thus, meet their requirements accordingly, to create maximum value for them from their purchase.

Tag COVID-19

The Importance of Adaptability in The Sharing Economy During A Worldwide Pandemic.

By Angela Ding 03/27/2020 When you type into Google the phrase “sharing economy”, that is the definition that pops up through the Oxford Dictionary. The concept of a shared economy has shocked various industries and forced many existing companies to… Continue Reading →

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