Service Marketing and Technology

Service marketing refers to the application of a different set of tactics or strategies to anticipate the consumer's need for an intangible product. And thus, meet their requirements accordingly, to create maximum value for them from their purchase.

Tag User-generated Content

Using User Generated Content to Restore Brand Trust?

By Daniel Brooks 03/28/2020 Brands are constantly struggling with the desire to sell their products yet do so in a way that is authentic to consumers.  This balance can be delicate, as consumers do their research and are sensitive when… Continue Reading →

March 28, 2020 0
November 2024
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