Service Marketing and Technology

Service marketing refers to the application of a different set of tactics or strategies to anticipate the consumer's need for an intangible product. And thus, meet their requirements accordingly, to create maximum value for them from their purchase.

Tag VR

Virtual Viewing: How Broadcast Sports Need to Adapt

By Morgan Farrell 03/30/2020 The Wall Street Journal article, “Traditional Sports look to Gamers to Reshape Viewers’ Experience” (2020) details the ways in which virtual reality (VR), augmented reality (AR), and other advancements in technology are reshaping the viewership experience… Continue Reading →

March 30, 2020 0
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