In Organizing collective action: Does information and communication technology matter? Ana Cardoso, Marie-Claude Boudreau and João Álvaro Carvalho argue that human factors are greatly implicated in the success of collective action supported by Information and Communications Technology (ICT’s). 

Cardoso, Boudreau and Carvalho are able to show just how much ICT’s play a part in helping organize collective action. They do this by showing just how much community empowerment (a term used quite a bit in this study) can be organized through the use of ICT’s such as email, location tracking technology, internet marketing, and much more. Organizers were able to be benefitted from positive effects on events with coordination, communication and connectivity. Additionally, they had the ability to be detrimental as well since it could allow for pressuring participants’ relationships with the organization along with ruining basic functions of work and communication. At the end of the day, it could not be figured out which specific ICT’s are more likely to benefit organizers or draw them back.

Once again, this was one of those studies that in the back of my mind I’ve always known how it’s worked but never really put in the time to think about it. To me, through many years on social media, it’s always been clear to be that using different communication channels for an event, organization, or any other type of group can help it excel. This goes into depth about just how many different channels there are and what purpose they all serve. With that, I found it to be very interesting.