In Sundar’s Theorizing Interactivity’s Effects, he discusses how interactivity can be theorized in three different ways: behavioral, attitudinal, and cognitive. The essay is broken down into these three sections and he goes into depth on[…]

In Interactivity: A Concept Explication, public relations and political communication professor Spiro Kousis argues that the interactivity of communication technologies over time has increased the number of channels through which people communicate using technology. By surveying relevant[…]

In Theorizing Interactivity’s Effects, Shyam Sundar demonstrates some developing theories about effects of interactivity, especially in the environment of web-based mass communication. The author asserts that interactivity is an attribute of the technology and not[…]

If you had to relate the internet to a specific emotional feeling, what would that feeling be? In Effects of Web Interactivity: A Meta-Analysis, Fan Yang and Fuyuan Shen argue that the use of the[…]

In What Motivates Health Information Exchange in Social Media? The Roles of the Social Cognitive Theory and Perceived Interactivity, Hsien-Cheng Lin and Chun-Ming Chang analyze the factors of health information exchange and the different types[…]

In Interactivity: A Concept Explication, Kiousis argues that the ongoing influx of new communication technologies has redefined, reworked, and reinvented many traditional concepts in mass communications. Kiousis begins his project by providing a general background[…]

Hsien-Cheng Lin and Chun-Ming Chang conducted a web-based survey on Taiwanese Facebook users to research the exchange of health information on social media. In What motivates health information exchange in social media? The roles of[…]

In Effects of Web Interactivity: A Meta-Analysis, Yang argues that cognition, enjoyment, attitude, recall, and behavioral intention are all correlated to the level of interactivity with the web. It is noted that there have been studies related[…]

In Networked Interactivity, Rafaeli argues that interactivity, or the degree to which messages relate to one another and to previous messages, plays a role in explaining how computer mediated groups stick together, but that communication[…]

In Theorizing Interactivity’s Effects, S. Shyam Sundar shows not only that interactivity is an attribute of technology rather than of the media user, but that it has behavioral, attitudinal, and cognitive effects as well. These[…]

In “Theorizing Interactivity’s Effects”, Sundar both explains and asserts the point that interactivity within the media has behavioral, attitudinal, and cognitive effects. These impacts are both positive and negative, however, through the data provided in[…]

In The Social Media Ecology: User Perceptions, Strategies and Challenges Xuan Zhao, Cli Lampe, and Nicole B. Ellison argue that when sharing anything on social media, people simultaneously consider both their “audience” and their “content”[…]

In Communication Channels and Word of Mouth: How the Medium Shapes the Message, Jonah Berger and Raghuram Iyengar show that different modalities of communication have different synchronicity; compared to oral communication, written communication leads people to[…]

In The Medium is the Message, philosopher of communication Marshall McLuhan argues that the content of communication is actually less important than the form through which it is communicated. By choosing to focus on the medium, McLuhan[…]

McLuhan’s “The medium is the message” is an interesting take. Upon first glance, I wasn’t entirely sure what he meant by this. However, the notion that the way a message is delivered has an impact[…]

In “The Medium is the Message”, Marshall McLuhan argues that the personal and social consequences of mediums outweigh the effects of messages themselves. In simple terms, McLuhan argues that the way that information is presented[…]

In Technology, Culture, and the World Cup, Vigo discusses the impact technology has on us individually as well as a society. Specifically, Vigo argues that technological advancement has the power to negatively impact the culture[…]

In BBC’s Medium is the Message, Marshall McLuhan offers a very interesting perspective on how what we say is affected by the medium in which it is told. Marshall McLuhan, a philosopher of communication theory, coined[…]

In Technology, Culture and the World Cup, Virgo presents a rather pessimistic perspective on technology through the lens of the 1986 World Cup in the sense of the power it holds in demolishing culture and[…]

In Technology, Culture, and the World Cup, Vigo argues that the way we represent ourselves technologically affects the way we see ourselves, and further that rapid advancement of the technology we use can lead to[…]