In Sundar’s Theorizing Interactivity’s Effects, he discusses how interactivity can be theorized in three different ways: behavioral, attitudinal, and cognitive. The essay is broken down into these three sections and he goes into depth on[…]
Category: Week 02
9/2- Web Interactivity: Caleigh Avramis
In the article Effects of Web Interactivity: A Meta-Analysis, by Fan Yang and Fuyuan Shen they discuss the ways in which web interactivity can induce positive emotions. These emotions include positive attitudes, enjoyment and behavioral[…]
9/2 “Networked Interactivity” – Bridget Hall
In Networked Interactivity by Sheizaf Rafaeli and Fay Sudweeks, the pair discuss what it means to participate in interactive conversations through Computer Mediated Communication (CMC). The authors define interactivity as a “theoretical construct that grapples[…]
Max Fern – Interactivity: A Concept Explication, Kousis (09/02)
In Interactivity: A Concept Explication, public relations and political communication professor Spiro Kousis argues that the interactivity of communication technologies over time has increased the number of channels through which people communicate using technology. By surveying relevant[…]
9/2 Theorizing Interactivity’s Effects – Cherry
In Theorizing Interactivity’s Effects, Shyam Sundar demonstrates some developing theories about effects of interactivity, especially in the environment of web-based mass communication. The author asserts that interactivity is an attribute of the technology and not[…]
Kate Brady- “Networked Interactivity” 9/2
For class, I read the article “Networked Interactivity” by Rafeali et al. Rafaeli focused on computer mediated communication, and how it compares to in-person communication particularly when it comes to interactivity. He basically concluded that[…]
09/2 “Effects of Web Interactivity: A Meta-Analysis” – Andreas Tsiaras
If you had to relate the internet to a specific emotional feeling, what would that feeling be? In Effects of Web Interactivity: A Meta-Analysis, Fan Yang and Fuyuan Shen argue that the use of the[…]
(9/2) What Motivates Health Information Exchange in Social Media? The Roles of the Social Cognitive Theory and Perceived Interactivity – Leah Montgomery
In What Motivates Health Information Exchange in Social Media? The Roles of the Social Cognitive Theory and Perceived Interactivity, Hsien-Cheng Lin and Chun-Ming Chang analyze the factors of health information exchange and the different types[…]
9/2 – What Motivates Health Information Exchange in Social Media? The Roles of Social Cognitive Theory and Perceived Interactivity
In What Motivates Health Information Exchange in Social Media? The Roles of Social Cognitive Theory and Perceived Interactivity, Hsien-Cheng Lin and Chun-Ming Chang argue that the exchange of health information online is strongly affected by[…]
9/2 – Interactivity: A Concept Explication – Grayson Begier
In Interactivity: A Concept Explication, Kiousis argues that the ongoing influx of new communication technologies has redefined, reworked, and reinvented many traditional concepts in mass communications. Kiousis begins his project by providing a general background[…]
What motivates health information exchange in social media? Alana Bonfiglio 9/2
Hsien-Cheng Lin and Chun-Ming Chang conducted a web-based survey on Taiwanese Facebook users to research the exchange of health information on social media. In What motivates health information exchange in social media? The roles of[…]
9/2 “Effects of Web Interactivity: A Meta Analysis” – Zach Coriarty
In Effects of Web Interactivity: A Meta-Analysis, Yang argues that cognition, enjoyment, attitude, recall, and behavioral intention are all correlated to the level of interactivity with the web. It is noted that there have been studies related[…]
9/2- Networked Interactivity- Julia Duchossois
In Networked Interactivity, Rafaeli argues that interactivity, or the degree to which messages relate to one another and to previous messages, plays a role in explaining how computer mediated groups stick together, but that communication[…]
Theorizing Interactivity’s Effects – 9/2
In Theorizing Interactivity’s Effects, S. Shyam Sundar shows not only that interactivity is an attribute of technology rather than of the media user, but that it has behavioral, attitudinal, and cognitive effects as well. These[…]
9/2 Theorizing Interactivity’s Effects – Talia Feinberg
In “Theorizing Interactivity’s Effects”, Sundar both explains and asserts the point that interactivity within the media has behavioral, attitudinal, and cognitive effects. These impacts are both positive and negative, however, through the data provided in[…]
8/31 “The Social Media Ecology: User Perceptions, Strategies and Challenges” – Andreas Tsiaras
In The Social Media Ecology: User Perceptions, Strategies and Challenges Xuan Zhao, Cli Lampe, and Nicole B. Ellison argue that when sharing anything on social media, people simultaneously consider both their “audience” and their “content”[…]
8/31 Communication Channels and Word of Mouth: How the Medium Shapes the Message – Cherry
In Communication Channels and Word of Mouth: How the Medium Shapes the Message, Jonah Berger and Raghuram Iyengar show that different modalities of communication have different synchronicity; compared to oral communication, written communication leads people to[…]
8/31 “The Medium is the Message” – Bridget Hall
In Medium is the Message, Marshall McLuhan argues that the way in which a message is delivered is just as important and impactful as the message itself. In his book, Medium is the Message, Marshall[…]
Caleigh Avramis- The Social Media Ecology
In the article “The Social Media Ecology: User Perceptions, Strategies and Challenges by Xhao, Lampe and Ellison discuss the ways in which people have had multi faceted use of communication through social media. This consistent[…]
8/31 – Communication Channels and Word of Mouth: How the Medium Shapes the Message
In Communication Channels and Word of Mouth: How the Medium Shapes the Message, Jonah Berger and Raghuram Iyengar argue that messages can be (and are) different depending on what communication channel is being utilized. Specifically,[…]
8/31 “The Social Media Ecology: User Perceptions, Strategies and Challenges” – Leah Montgomery
In The Social Media Ecology: User Perceptions, Strategies and Challenges, Xhao, Lampe, and Ellison exemplify a multitude of ideas about the ways in which human beings perceive the different platforms of communication, specifically social media.[…]
“How the Medium Shapes the Message” – Zach Coriarty
In “How the Medium Shapes the Message”, Jonah Berger and Raghuram Iyenger argue that the medium through which consumers communicate influences how they communicate. Furthermore, it is discussed how these mediums are changing communication and what[…]
Max Fern – The Medium is the Message, McLuhan (08/31)
In The Medium is the Message, philosopher of communication Marshall McLuhan argues that the content of communication is actually less important than the form through which it is communicated. By choosing to focus on the medium, McLuhan[…]
Kate Brady- “The Medium is the Message” 8/30
McLuhan’s “The medium is the message” is an interesting take. Upon first glance, I wasn’t entirely sure what he meant by this. However, the notion that the way a message is delivered has an impact[…]
“The Medium is the Message” – Alana Bonfiglio
In “The Medium is the Message”, Marshall McLuhan argues that the personal and social consequences of mediums outweigh the effects of messages themselves. In simple terms, McLuhan argues that the way that information is presented[…]
8/31 – Technology, Culture, and the World Cup – Grayson Begier
In Technology, Culture, and the World Cup, Vigo discusses the impact technology has on us individually as well as a society. Specifically, Vigo argues that technological advancement has the power to negatively impact the culture[…]
08/31 Medium is the Message – Falyn Goldstein
In BBC’s Medium is the Message, Marshall McLuhan offers a very interesting perspective on how what we say is affected by the medium in which it is told. Marshall McLuhan, a philosopher of communication theory, coined[…]
8/31 Technology Culture and the World Cup – Talia Feinberg
In Technology, Culture and the World Cup, Virgo presents a rather pessimistic perspective on technology through the lens of the 1986 World Cup in the sense of the power it holds in demolishing culture and[…]
Vigo 8/31 Blog Post-Julia Duchossois
In Technology, Culture, and the World Cup, Vigo argues that the way we represent ourselves technologically affects the way we see ourselves, and further that rapid advancement of the technology we use can lead to[…]
8/31 “Medium is the Message” Blog Post
In Technology, Culture And The World Cup, Julian Vigo shows that how we see ourselves as a culture is a reflection of the technology which we use to represent ourselves. However, Vigo goes on to[…]