Month: April 2020

Revenue Model

Reach Projections Outline

 

Specific Partnerships:

1. SL Ministry of Health – Once our project has enough momentum it would be great to partner with them and do a sex education campaign. Our videos advertise what health resources are available in SL, and I think the eHealth ministry would view them as a platform to distribute education and awareness.
2. Lehigh College of HMS – This would be a great institution to partner with and do data collection research. Population health is a huge interest in the college of HMS, and I think they would help us legitimize our documentary.

The following three are subjects we have covered, but an ongoing partnership would build trust and allow us to explore the depth of the issues these organizations address. Also, the more we work with them, the more relationships we build with the individuals within them – allowing us to find a subject for the full-length doc.

1. Makeni Midwifery – We have a partnership with them already, however, I would like to expand and strengthen this connection. They do amazing work and I see a lot of different video angles within this school.
2. Cappa Care International Board – We have a partnership with them already, however, I would like to expand and strengthen this connection. They do amazing work and I see a lot of different video angles.
3.  

   National Emergency Medical Services – We have a partnership with them already, however, I would like to expand and strengthen this connection. They do amazing work and I see a lot of different video angles

    

 

Funding;

Our primary source of funding is through grants. So far we have received over $2,000 of funding this semester. We are looking for more grants to apply for this summer. In the long term, we need revenue to fund a distributor. This would come from grants also – specifically from the core doc database.

Refined Business Models:

Educational Campaign Model

MOSL Full Length Documentary Model

Ten practical lessons from the business (revenue) models of ventures we reviewed today (or others you research) as they relate to your venture.

 

1. Make your value proposition clear and concise.
2. Look to expand customer segments. For example, in the Reel campaign, they made sure their product could be used for people who did not have a yard: “There is no reason not to have a garden.” This applies to our targeted audience – we should maintain inclusivity.
3. When applicable, show a step by step process to show the effectiveness and efficiency of the product. SmartGas provides a diagram showing exactly how product and product distribution functions. We could do the same by showing a map of where our films are screened.
4. Provide customers with images/video/or another visual to show impact. We could design a visual for our website to demonstrate the geographic areas we are working in (places we have filmed). This map would grow as our project does.
5. Look to create the utmost efficiency in products. We could do this by making streaming available on multiple sites.
6. Have a mantra that matches the value proposition. For example, a mantra like “smart living” is compelling and attracts customer audiences to the product. Ours is “Saving Lives Through Story” > it invites the audience to be a prat of the greater change.
7. Provide statistics or other quantifiable graphics that show success or future success of the product.
8. Providing three, one-word achievements of the product is compelling. For example, Envirofit’s is “affordability, access, and adoption.” Reel’s is “people, planet, and profit.”
9. Provide multiple ways for partners to contribute. For example, Envirofit has investors, distributors and NGO partnerships.
10. Craft media that is specific to advertising your project the best. For example, Reel’s campaign was generated in a more “QVC” format. This worked for the project since the Strength of Reel is its simplicity.

The Two Business Models:

Educational Campaign Model

MOSL Full Length Documentary Model

10 Takeaways From Aravind Eye Care:

1.Empower your customers with choice (i.e. glasses color)

2. Siple solutions (providing affordable glasses) can make a great impact (eliminating blindness)

3. Creating an efficient delivery process (like McDonalds) can expand the availability of services

4. Training more staff can make more delivery options

5. Establishing preventative treatment (primary eye care centers) can prevent the problem before it occurs

6. Making primary care affordable saves the cost of later treatment (eye surgery)

7. Creating a process of distribution that reaches the unreached can grow the market which grows the impact

8. Chain management of surgeons can quadruple efficiency and makes  bigger impact

9. Quality paired with efficiency lower complications

10. Revenue models don’t always have to ake everybody pay, they can make people who can pay contribute towards the treatment of those who can’t