Refined Business Models:
MOSL Full Length Documentary Model
Ten practical lessons from the business (revenue) models of ventures we reviewed today (or others you research) as they relate to your venture.
- Make your value proposition clear and concise.
- Look to expand customer segments. For example, in the Reel campaign, they made sure their product could be used for people who did not have a yard: “There is no reason not to have a garden.” This applies to our targeted audience – we should maintain inclusivity.
- When applicable, show a step by step process to show the effectiveness and efficiency of the product. SmartGas provides a diagram showing exactly how product and product distribution functions. We could do the same by showing a map of where our films are screened.
- Provide customers with images/video/or another visual to show impact. We could design a visual for our website to demonstrate the geographic areas we are working in (places we have filmed). This map would grow as our project does.
- Look to create the utmost efficiency in products. We could do this by making streaming available on multiple sites.
- Have a mantra that matches the value proposition. For example, a mantra like “smart living” is compelling and attracts customer audiences to the product. Ours is “Saving Lives Through Story” > it invites the audience to be a prat of the greater change.
- Provide statistics or other quantifiable graphics that show success or future success of the product.
- Providing three, one-word achievements of the product is compelling. For example, Envirofit’s is “affordability, access, and adoption.” Reel’s is “people, planet, and profit.”
- Provide multiple ways for partners to contribute. For example, Envirofit has investors, distributors and NGO partnerships.
- Craft media that is specific to advertising your project the best. For example, Reel’s campaign was generated in a more “QVC” format. This worked for the project since the Strength of Reel is its simplicity.