In Issacson’s How Steve Jobs’ Love of Simplicity Fueled A Design Revolution, the case for Steve Jobs being the innovator that bred modern technology is presented. The article starts with Jobs‘ inspiration for Apple, and ends with the entrepreneur’s latest products.
The primary points made in the article all deal with simplicity, which was Jobs‘ mantra. Starting with the reason for creating Apple, being that all of the other companies, primarily Sony, were ugly and slow. Continuing on to the Macintosh and how every edge, curve, port, and peripheral must be perfectly in place with a simple, intuitive, and inviting style. All the way to the software boom of the iPod, where the user must be able to get to what they want to do in no more than three clicks. Everything about Apple is built on taking something complex and making it so simple that even a “stoned freshman” could use it, and as Steve Jobs mentioned, other companies just copied Apple, so a lot of what we experience today would not be here if not for him.
I think these ideas have a lot of significance in the context of this class, primarily because Apple did a lot of powerful work when it comes to UI. The three-clicks philosophy is likely the reason its so easy now to like a post, take a picture, or respond to a text without even needing to leave the lock screen. However, it is also probably one of the reasons attention spans have decreased over the last decade, because we are so use to being able to accomplish our tasks immediately on our devices, that we now have trouble sitting through an hour long lecture. So there are always downsides to innovation, and that principle should be meditated upon as we move forward with the next generation of technology.