Pre-Launch

1. Set Clear Goals

Be specific: “We need $5,000 for our student-run magazine.”
Break into milestones: “$1,000 by week one” or “50 donors by day 5.”

2. Tell Your Story

Share your “why”: Make it personal and relatable.
Be clear & concise: “We’re raising funds for climate awareness events.”
Show impact: What will donations achieve?
Make a 1-min video: Keep it passionate with a strong call to action.

3. Plan Outreach

Social Media: Post 3–5x/week. Use team + personal accounts.
Content: Graphics, videos, testimonials, behind-the-scenes.
Email List: Start early with classmates, friends, past donors.
Alumni Outreach: Identify targets with your team, then contact Kimberly Smith (kis221).

4. Set Up Campaign Page

Fill out the Google Form.
Review/edit draft from Kimberly.
Sign up as a campaign advocate to help promote.