• About Mclain

  Senior at Lehigh, pursuing a degree in Marketing with minors in Business Information Systems and Mass Communication.

Blog Entries:

• Final Project Video- Mclain Campbell May 6, 2019

  Communication Technology and its Implications on Attention Span   https://www.youtube.com/watch?v=XKfeqMZFtCQ  
• Is the Internet really a blessing for democracy? – Cass Sunstein April 16, 2019

  In this article Cass Sunstein, who was Head of the Office of Information and Regulatory Affairs under the Obama Administration, and is now a Harvard professor, writes about the dangers of the internet when it comes to democracy. He starts by contending that the internet is both a booster of democracy and a hinderer. While…
• Race, Gender, and Information Technology Use: The New Digital Divide, Jackson et al. April 8, 2019

  This research paper examined race and gender and how these two factors affect the intensity and the nature of information technology use and whether it can predict academic performance. Today, “digital divide”, refers to gap in intensity and nature of internet usage, rather than access to it. The researchers of this study focused on 4…
• #Likeminded: BBC special series about the impact of social media on mental well-being April 4, 2019

  Video: How to Stay Happy and Healthy on Social Media Keep your phone out of your bedroom. Adjust what you see on your feed. Set some self imposed non-screen time. Tell people you are detoxing. Fill the void. Video: Are You a Social Media Addict? If you agree to 4 or more of these sentences,…
• Navigating a Social World with Robot Partners March 28, 2019

  Android robots are entering human social life and the people that are interacting with them are unlikely to be technical experts and more likely to approach these interactions casually and intuitively. Because of this, it is becoming more important to study robot-human interaction. There has been shown dislike towards robots because of their imperfect “humanness”.…
• Life In A Day Movie/Documentary March 26, 2019

  Life In A Day is a crowd sourced movie/ documentary comprised of thousands of clips sent in from people from over 139 countries. The clips follow the daily lives of people around the world on a single day, July 24th 2010. The creater posed three questions and then asked people to film a day in…
• Black Mirror: Nosedive March 26, 2019

  This Black Mirror episode follows the main character, Lacie around in a world where people are completely engrossed in their mobile devices and rate every person they see based on their interaction with them on a 5 point scale. In turn each person has their own average ranking that can be seen by everyone. These…
• Chapter 1: Engineering Sociality in a Culture of Connectivity. The Culture of Connectivity, Jose Van Dijck March 19, 2019

  In this chapter of his book The Culture of Connectivity, Jose Van Dijck explores the technical, social, economic and cultural perspectives surrounding the rise of social media. When Web 2.0 first introduced social media, people saw the potential to “nurture connection, build communities and advance democracy” and many platforms embrace this spirit when they made…
• Snapchat: Uses, Usability, and User Experience -Midterm Project March 9, 2019

  Introduction Ephemeral social media or social media content that lasts for a very short time, has become a prominent part of the social media ecosystem. Snapchat, one of the most popular social media apps, was created with the sole purpose of providing this short, temporary content. When Snapchat was initially released it focused on person-…
• Generation Robot- The Evolution of Human-Robot Interaction February 27, 2019

  This short video explores the country of Japan who is known for embracing technological innovation. In the video they visit Henn na Hotel which is the world’s first entirely robot staffed hotel. The owner he says is very interested in the interactions he sees in his hotels and is in essentially conducting a social experiment…
• Can Science Based Video Games Help Kids with Autism? DeWeerdt February 25, 2019

  This article addresses the newer trend in health and technology that is using video games to solve health problems, in this case autism. Particularly with autism, this seems to be a very viable way to attempt to improve children’s certain skills in the real world, because “boys with autism spend almost twice as much time…
• Hampton et al. (2018)Channels of Computer Mediated Communication and Satisfaction in Long Distance Relationships February 18, 2019

  In this study, an international sample of 588 individuals who were currently involved in a long distance relationship completed a survey that assessed their use of various communication technologies, as well as their communication satisfaction and overall relationship satisfaction. The study discusses some theories and consequences of computer mediated modes of technology when it comes…
• How Steve Jobs Love for Simplicity Fueled a Design Revolution February 11, 2019

  This article discusses how Steve Jobs revolutionized the standard of design for technology and what we now expect and demand. Interestingly, his design inspiration came from his childhood home near San Francisco and the sleek, simple, clean, yet affordable houses built by Joseph Eichler. Jobs noted “his houses were smart and cheap and good. They…
• Will We Stop Speaking and Just Text? Harbeck (2018) February 7, 2019

  Could texting slang replace spoken English? Throughout history there has always been spoken language regardless of ability to read or write. Written language was created to give a record of spoken language, but it has evolved into so much more than that. It has “gained features such as exclamation marks and italics to convey spoken…
• The Thrilling Potential of Sixth Sense Technology February 5, 2019

  “How can we leverage our knowledge about every day objects and how we use them to our interaction with the digital world?” Is the first question that Pranav Mistry asks in his Ted Talk. In other words, how can we integrate our physical world and the digital world? He then begins the explain how to…
• Effects of Web Interactivity: A Meta-Analysis January 30, 2019

  In Yang and Shen's journal they explore the extent to which web interactivity could effect various psychological outcomes. The goal of the research was to examine the influence of web interactivity across a range of moderating conditions and find opportunities for additional research regarding the effects of interactivity. They conducted 63 studies and found web…
• Technology, Culture, and the World Cup January 29, 2019

  Vigo begins her article by quoting Canadian scholar Marshall McLuhan infamous words about how the medium is the message. In short, Vigo says, "how we see ourselves as a culture is a reflection of the technology which we use to represent ourselves". In this way "medium" means the way messages are disseminated. Vigo uses an…