In “Rich Media/Poor Media: The Impact of Audio/Video vs. Text/Picture Testimonial Ads” by Osei Appiah in 2006, there is a clear distinction made between the effects of modality on users. The research provides insight into[…]

In Exploring the Impact of Modality on Perceptions of Credibility for Online News Stories, Spiro Kiousis argues that “a distinction needs to be made between the availability of multimedia content and the extent to which[…]

In Human-Compute Interaction: Psychology as a Science of Design, John Carroll argues that “HCI is the visible part of computer science” that is “a science of design” which “seeks to understand and support human beings[…]

In “User Experience: A Research Agenda” by Marc Hassenzahl & Noam Tractinsky, they explain user experience in the field of human computer interaction (HCI) and interaction design. The main objective was to collect a series[…]

This article discusses how Steve Jobs revolutionized the standard of design for technology and what we now expect and demand. Interestingly, his design inspiration came from his childhood home near San Francisco and the sleek,[…]