In Effects of Interactivity: A Meta Analysis by Yang and Shen, the effects of web interactivity were analyzed across 63 studies which satisfied some of their research expectations and provided meaningful results about objective and[…]

In Yang and Shen’s journal they explore the extent to which web interactivity could effect various psychological outcomes. The goal of the research was to examine the influence of web interactivity across a range of[…]

In Theorizing Interactivity’s Effects, S. Shyam Sundar of Penn State University argues that previous means of measures of interactivity are inherently flawed in that they are premised on the individual user, instead of examining the[…]

Vigo begins her article by quoting Canadian scholar Marshall McLuhan infamous words about how the medium is the message. In short, Vigo says, “how we see ourselves as a culture is a reflection of the[…]

At the beginning of this short BBC video, the narrator posits the question, “has technology changed us?” She exclusively focuses on the controversial conclusion reached by philosopher of communication theory Marshall McLunan, which is the[…]

In The Medium is the Message, Marshall McLuhan argues that the medium with which a message is sent is itself another message; he claims that “the ‘content’ of any medium is always another medium.” (p.[…]